How to configure Google Tag Manager with Google Analytics 4, Google Ads, Facebook Pixel Facebook Conversions API, LinkedIn Insight Tag and Microsoft UET?

All the up-to-date Google links to publishing the seven tags using Google Tag Manager. Google Analytics 4: Configuration and Event, Google Ads: Conversions, Remarketing and Conversion linker tags. Plus Facebook Pixel and Facebook Conversions API, LinkedIn Insight Tag and Microsoft UET.

https://unsplash.com/photos/89xuP-XmyrA

Environment

Google Tag Manager

Issue

How to configure Google Tag Manager with Google Analytics version 4, Google Ads, Facebook Pixel, and Facebook Conversions API.

Resolution

Google Analytics

Google Analytics version 4 requires two tags:

• Google Analytics 4 Configuration tag
• Google Analytics 4 Event tag

Notes:

• Don’t apply to Universal Analytics tags (Analytics “UA” prefix) UA→GA4 Universal Analytics versus Google Analytics 4 data