Mastering Campaign Tracking with the Google Campaign URL Builder Tool

Effortlessly Enhance Your Marketing Google Analytics with Customized Tracking URLs and In-Depth Insights

Introduction

The Google Campaign URL Builder tool is a web-based utility provided by Google that allows you to easily create custom tracking URLs with specific parameters for your marketing campaigns. These URLs are used in your online marketing efforts to track the effectiveness of different campaigns and sources in Google Analytics. The tool simplifies the process of generating URLs with tracking parameters, making it easier to analyze the performance of your marketing initiatives.

Link

You can find the Google Campaign URL Builder tool at the following URL: https://ga-dev-tools.appspot.com/campaign-url-builder/

Step by step

Here’s how the Google Campaign URL Builder tool works:

1. Website URL (Required): Enter the destination URL where you want your visitors to be directed when they click on the tracking link.
2. Campaign Source (Required): This parameter indicates your traffic source. It typically refers to the platform or medium where your campaign is being…