Meeting Eirik Wahlstrøm, Co-founder and CEO at Ludenso, at the London International Book Fair 2024

Revolutionizing Reading: Ludenso’s AR Technology Brings Books to Life

Introduction

At the heart of the bustling London International Book Fair, an innovative technology is capturing the imagination of attendees, promising to transform the traditional reading experience. Eirik Wahlstrøm, co-founder and CEO of Ludenso, a pioneering ad tech company, introduced their groundbreaking approach to enhancing books with augmented reality (AR), sparking excitement and curiosity among the fair’s participants.

Ludenso

Ludenso’s technology, as Eirik enthusiastically demonstrated, brings the static pages of books to vivid life. Through a live demo, he showed how pages can recognize specific content, making dinosaurs leap from the paper and goldfish swim in an unseen bowl, creating an interactive, immersive reading experience. This technology functions by treating each page as a unique identifier, much like an invisible QR code, allowing for a seamless blend of the physical and digital worlds.